Success Story: Werkado OÜ
1. About the Client
Werkado OÜ, founded in 2008 during Estonia’s financial crisis, has grown into a leading Baltic supplier of tools and PPE. With 22 employees and a central warehouse in Estonia, the company ensures 24-hour delivery across Estonia, Latvia, and Lithuania. It represents over 20 brands and continues to expand its product categories, including power tools and PPE.
2. The Challenge
Werkado has navigated multiple economic disruptions, from the 2008 crisis to COVID-19 and recent construction downturns. In 2022–2024, challenges included inflation and a key retail partner dropping most of the Kapro line. Werkado responded by refining stock, pricing, and marketing—keeping Kapro visible and competitive against both budget and premium brands.
3. The Solution
Werkado began working with Kapro in 2008 and introduced its products to the Baltics in 2011, where they became a core part of its precision tool range.
- Full Kapro Assortment: Werkado offers an extensive range of Kapro lasers and levels—far beyond typical competitors.
- Perfect Brand Fit: Kapro’s “smart-premium” quality aligns with Werkado’s values—high accuracy at fair prices.
- Field Support: Sales teams in all three Baltic countries demonstrate tools on-site.
- ToolCare (2024): Internalized laser servicing since 2017 was formalized into ToolCare, extending tool life and boosting customer trust in Kapro’s durability.
4. The Results
- 11x Revenue Growth (2011–2023), even through economic shocks. While 2024 brought a temporary dip, 2025 shows strong recovery.
- Recovered Sales through deeper dealer penetration after channel loss.
- Top Global Adoption: Kapro enjoys one of its highest per-capita usage rates in Werkado’s markets.
5. Client Testimonial
6. What’s Next
Werkado aims to grow Kapro’s market share further using its own logistics strengths and Kapro’s focused offering and service quality. The mission: stay reliable, stay precise, and keep pushing forward—regardless of challenges.
