Success Story: Pace & Mercieca
1. About the Client
PACE & MERCIECA, headquartered in Malta, is a family-run business with over 86 years of history. The company is a leading importer and distributor of timber, hardware, DIY, and home improvement products. With a workforce of 50 employees, they serve both trade customers and end-users through nationwide distribution and their own retail outlet, PM HOBBY DIY Center, one of the island’s largest. Their reputation is built on quality, innovation, and customer service.
2. The Challenge
For nearly three decades, PACE & MERCIECA enjoyed strong success with KAPRO tools, particularly the groundbreaking Plumb Site feature on spirit levels. However, when the Plumb Site patent expired, competitors began flooding the market with imitations. This intensified competition, threatening market share and putting pressure on PACE & MERCIECA to differentiate their offering.
3. The Solution
PACE & MERCIECA leaned on its long-standing partnership with KAPRO, emphasizing product quality, innovation, and differentiation. They continued to market and incentivize resellers while expanding their KAPRO portfolio to cover the majority of leveling requirements. Flagship products, such as the GENESIS 789 spirit level, played a central role in maintaining their strong market position.
4. The Results
Despite growing competition, PACE & MERCIECA has sustained its leadership in Malta’s leveling tools market. The KAPRO brand remains widely recognized as the benchmark for precision and innovation. Their strategy of offering unique, high-quality tools combined with marketing initiatives has ensured long-term customer trust and market recognition.
5. Client Testimonial
6. What’s Next
PACE & MERCIECA is now turning its focus toward KAPRO’s laser product range, which presents significant growth potential in Malta. Their aim is to build on the partnership’s decades of success by introducing the next generation of innovative, precision leveling tools to the local market.
