Newsletter # 22
February 2016
Annabelle’s Marketing Memos
To begin, I would like to wish everyone a happy New Year and wish all of our Kapro partners worldwide a successful and healthy year ahead.
As usual we have gotten off to a quick start in January as we prepare for the release of a range of new products in our level and laser categories. Several of these products will be officially unveiled at the Practical World International Hardware Fair in Cologne on March 6-8. We invite you to visit us at our Kapro booth in Hall 10.1, 030-E / 031-F.
So much is new this year, including an expanded laser range, our growing multi-use specialty tools, the complete Kapro Drywall Tools line and possibly the most exciting addition – a 2nd Generation Plumb Site® feature which we believe will be as revolutionary as Kapro’s 1st generation design.
We are very excited about what this new feature will mean to level design and are looking forward to revealing the details of the new Swivel Plumb Site® at its debut at Cologne.
In addition to products, our marketing department is creating attractive new custom displays, merchandise and POP items that focus on trade specific features, designs and benefits. These are sure to draw attention to the advantages Kapro’s innovative specialty products bring to the various professions.
So, 2016 is an exciting year for Kapro. We are growing in many directions and seeing opportunities throughout the industry for Kapro’s unique and innovative tool designs. I invite you to read on for more information about what’s new at Kapro and we hope to see you in Cologne or hear from you soon.
Kapro… Continuing to Innovate!
Exhibition Details:
Practical World International Hardware Fair
Cologne, Germany
March 6-8, 2016 Hall 10.1, Booths 030-E / 031-F
Changing the Game… Again!
For years now the patented Plumb Site® Dual View™ has been a unique and innovative feature that you can only find in a Kapro level. When Kapro introduced the Plumb Site® it completely changed the way a level is used to plumb vertical surfaces. A truly revolutionary change in level design.
Now we have decided to take the Plumb Site® design even further – improving on one of the best features in levels today. We call it the Swivel Plumb Site® and we will be officially releasing it at the Practical World International Hardware Fair in Cologne on March 6-8, 2016.
Visibility and durability are about to go to a whole new level.
Be sure to see us in Cologne or contact your Kapro Sales Manager for details.
Kapro’s Features Stand Out!
What gives Kapro Tool users an advantage is our innovative feature designs. Getting work done faster, easier and more accurately.
These unique features need to be highlighted in the shopping aisle. So, we have designed a custom display that draws attention to our professional specialty tools.
The display includes 4 levels for various trades, including Electricians, Drywall, Plumbing and Masonry. Each of these products has a unique and innovative feature the allows our customers to do 2 or more tasks at once and makes repetitive jobs faster with more consistent results.
Electrician – 783 Level 120cm
• Electrical installation markers – Fast, consistent and easy measuring and layout of standard electrical outlets.
• 3 pieces
Drywall – 773 Stud Layout Level 90cm
• Magnetic stud slots – Safe and easy way of lining up and installing metallic studs while insuring the correct standard placement
• 3 pieces
Plumbing Installation – 108 70cm
• Plumbing installation markers – Layout & level plumbing fixtures fast while insuring correct placement during installation.
• 3 pieces
Mason – 920 SHARK® – 60, 80, 100cm
• Rugged strike pads and solid cast profile – Position tiles with trowel blows to the level’s rubber anvils while you check level.
• 1 piece each length
Kapro’s Custom Display for the 770 Exodus
The Ruler in Levels!
We have designed a custom display for our all-new 770 Exodus box level.
The display highlights the benefits of the 770’s level and ruler design, including wallpapering, carpeting, finishing and decorative applications for the professional and DIY customer.
The 12 piece display is available in 2 versions:
- 60cm, 80cm & 100cm lengths – 4 pieces each
- 100cm length which comes shrink wrapped with the 254 cutting knife- 12 pieces each
Contact you Kapro Sales Manager for details.
The Advantages of Kapro’s Innovation!
Innovation at Work!
We are continuing to expand our laser range and will be revealing our latest products at the Practical World International Hardware Fair in Cologne on March 6-8.
You may have already seen our recently released 872 Prolaser Plus – the Free Standing Laser in a recent article on Kapro.com news. We believe that this is one of the most stable, tough and easy to use lasers on the market today. With powerful vertical and horizontal cross beams you can layout out an entire interior area quickly and its pulse beam feature lets you use the laser outside for extended exterior layout.
In Cologne we will be unveiling the 873 Vector – a versatile dual vertical and single horizontal cross beam laser with adjustable mounting legs similar to the 872.
It is tripod ready and perfect for use indoors and out. We are very happy to be adding this versatile, top quality laser tool to our growing range.
Also, we have a brand new laser distance measurer – the 375 Kaprometer K5. This is our best laser measurer yet and features an innovative BeamFinder flip screen that will always have your measures precisely on target.
We have a lot to offer this year as we put more work than ever into our product development department.
Contact your Kapro Sales Manager for details about what else is new at Kapro.
Continuing to Innovate…
With You When and Where You Need It
Sometimes the best tool is not big and fancy but small and smart.
That is precisely the case with Kapro’s 846 Cyclops.
This easy to carry and durable cast level has an epoxy locked solid acrylic vial and includes Kapro’s patented Plumb Site® Dual-View™ feature. The 846 has two finely milled surfaces with a V-Grooves and Rare Earth magnets for easy and accurate use on pipes and corners.
Sometimes the best tool is not big and fancy but small and smart.
That is precisely the case with Kapro’s 846 Cyclops.
This easy to carry and durable cast level has an epoxy locked solid acrylic vial and includes Kapro’s patented Plumb Site® Dual-View™ feature. The 846 has two finely milled surfaces with a V-Grooves and Rare Earth magnets for easy and accurate use on pipes and corners.
But what do those features mean to you on the worksite?
The 846’s size lets you take it with you anywhere in your pocket or tool belt. The tight areas that you could never fit a traditional level into are easy for the 846. For plumbing this is ideal. Checking the level of pipes that are in walls, under cabinetry or in the ground is easy with the 846’s Magnetic V-Groove’s and compact size.
The 846 is also ideal for use in those tight areas in carpentry, tiling, drywall, electrical installation and more.
This doesn’t mean that the 846 is any less accurate. In fact it has a tested accuracy of 0.0005in/in (0.5mm/m) guaranteed for life.
So the 846 gives you the advantage of being with you wherever you go and getting in wherever you need it.
Accurate & Convenient
